Neck Brace, Hospital Bed, Car Accident…But, Eyeliner is On Point!
Shelby Pagan of Boston just wanted to let her friends know she was ok. The victim of a car accident, she lay in the hospital with a neck brace, lacerations to her face and other less serious injuries. After a frightening experience (and many tears!) she decided to take a selfie letting her Mom and friends know she was fine and for police evidence, if necessary down the line.
It wasn’t long before her friends comments moved from “wow, glad you’re ok” to “your EYELINER looks fantastic!” And, sure enough it did. The post-accident tears clearly affected Shelby’s mascara. Her winged eyeliner from the brand Kat Von D, however, looked freshly applied.
“I posted the selfie to my Instagram to tell my story and for weeks after people were messaging me and asking me how my makeup still looked so good post accident,” Shelby writes. “So I decided to review it on Kat’s website. As funny as it is, I thought it would make a good review because I know I look for products that stay put. I thought the review would help others.”
In her post on the Kat Von D site, she shared the following:
This product is truly amazing. June 28th I was pulled over in my car calling for roadside assistance when a distracted driver hit me going 55mph. I was taken via ambulance to the ER where I remained for 8 hours. My mascara was running down my face from crying and all other products had been wiped off in the transfer to the hospital. But not my tattoo eyeliner. I am posting a pick to show you, this product lasts and looks amazing through anything. Never buying any other liner again.
It wasn’t long before her review began going viral. Some people tweeted implying that the accident happened because Shelby was distracted putting on makeup. Entirely untrue, Pagan says. She snapped back at some of the haters via her Twitter account.
That’s got to be some darn good publicity, right?